Chilean President Gabriel Boric participates in the launch of the Chile Vota Informado TV campaign

This morning the Government launched its first television advertisement for the Chile Vota Informado (Chile votes in an informed manner) campaign, which encourages citizens to access for themselves the full text of the proposed new Constitution so that they can cast an informed vote in the September 4 referendum.

President Gabriel Boric, Minister Secretary General of the Presidency Giorgio Jackson, Minister Secretary General of the Government Camila Vallejo and Social Development and Family Minister Jeannete Vega presented the advertisement exclusively from Peñalolen’s Community Rehabilitation Center (CCR), in front of a group of neighbors from the municipality, who were the first to see it. All those present at the event were invited to visit www.chilevotainformado.cl, where they can download the proposed new Constitution.

The video, which lasts one minute, stresses the importance of each and every one of us having the opportunity to write our future in a line that will unite us all, in the constitutional referendum to be held on September 4. After being presented in Peñalolén, the advertisement will debut on broadcast television this Thursday, July 21, at prime time, starting at 8.30 pm.

"You will be able to decide whether to reject or approve the proposal that has been presented to you, and you are entitled to doubt, ask questions, embrace certain things and dislike others, but the important thing is that you vote in an informed manner, because as the video you have just seen says: each line you make, in any of the options, is building a shared history," said President Gabriel Boric.

Minister Camila Vallejo explained to the people at the event that, in addition to the premiere of this video, the official version of the proposed new Constitution is being delivered: “The same thing is happening on the Metro, on public transportation and at bus stops. We are providing as much information as possible, so that you know what you are voting for on September 4.  That way, you can decide, in a completely informed manner, whether to accept or reject the proposal.”

Throughout Chile

Teams traveled nearly 2,200 kilometers (1,367 miles) to record this audiovisual piece. The main images for the ad were recorded with inhabitants from San Pedro de Atacama and Calama, in the Antofagasta Region; from Santiago in the Metropolitan Region; and from Puerto Montt and Chiloé in the Los Lagos Regions.

The advertisement is part of the Chile Vota Informado campaign, which also includes an audiovisual display that includes more than 100 information screens throughout Chile to promote informed participation in the referendum.

In the Metropolitan Region information is being provided throughout different lines of the Metro de Santiago. There are more than 60 digital screens in the 38 stations with information, both the full text of the proposed new Constitution as well as the website details.

The proposed new Constitution will soon be available in audiobook format through the Spotify application as well as in Braille.